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Article marketing is
most probably the most effective link building strategy in existence.
Picture it this way. Article directories allow you to include
a resource box for every article you will submit. Inside this
resource box, you could include a link to your website. If you
will submit just one article to 100 article directories, you'd
immediately receive 100 back links to your website. There are
thousands of article directories in the World Wide Web!
Now, if you will submit, say, 5 articles to a hundred directories,
you'll get 500 back links easily! The best part about this strategy
is that quite a number of article directories have high page ranks.
We're talking about PR4, PR5, and on occasion, PR7 websites! Having
a link to your own website in a website which has a high page
rank would give a significant boost to your own pages' search
engine standing!
All seems rosy with article marketing, but as with everything
else, there are doubts as to its real nature.
Let's have a no hold barred, truly in depth discussion about
the matter, by asking the questions you always had in your mind
but had no opportunity to set loose. Let's begin.
- If I will submit the same article to many article directories,
won't it violate a search engine's policy against duplicate
content?
No, it won't. Since we're dealing with high ranking websites,
the search engines would assume that the submitted content is
their original work. This is the reason why a lot of article
directories are pretty confident about the articles they display.
The problem that they encounter, really, is with regards to
the credibility of their services. They don't want to be known
as a repository of junk content, that's why they have outlawed
the posting of PLR articles as well as articles imbued with
affiliate links.
- Does this mean that I could submit articles which I have already
posted in my own web pages?
No! Since the search engines would assume that the higher ranking
websites are the originators of the content, your web pages
would be distinguished as duplicates, and this could possibly
lead to the de-indexing of your website. You wouldn't want this
to happen.
- Could I submit as many articles as I could to as many article
directories as possible?
Yes, you could! In fact, this is very much advised, to build
up your link popularity and secure for your website a great
page rank.
However, please bear in mind that search engines, and Google
in particular, become quite wary about a website that suddenly
experiences a great increase in the number of its back links.
It is advised that before you submit another article to the
article directories, you have to wait for at least 3 weeks after
your last submission.
- My page views are quite low. Does article marketing really
work?
Yes, article marketing does work! If your article's page views
remain in low levels, ask yourself the following:
a. Is the subject of your article interesting enough? Does it
cater to a wide audience? b. Is your title enticing enough to
merit a reading of your entire work? c. Is your article informative
enough to merit recommendation? d. Is your article readable
enough to give your audience an easy time in digesting the information
you want to share?
These are the factors that contribute to low page views. Doing
some necessary editing to correct these problems can dramatically
increase the number of times your article would be viewed. Additionally,
some article directories really attract a few visitors. But
the popular ones like www.ezinearticles.com , www.goarticles.com
and www.isnare.com should give you hundreds of readers in a
month's time.
- How sure am I that my article would be kept intact by people
who would use it in their own websites or eZines?
You can never be sure. This is why you have to run your own
check from time to time. Search for unique phrases in your article,
and click on the results. Determine if the webmaster honored
your resource box. If he did not, you could ask him to include
the same, or you could file a complaint with the article directory
so that they themselves could act on the matter. Vigilance is
the key.
Debra Simpson, Magic In Words,
has been in the publishing industry for over 20 years. She works
with small business owners to add "stickiness" to their
website, and create passive income by creating digital, downloadable
products. Visit Magic In Words
and see how you can make your site more "sticky." |