| A few months into Internet
marketing and you’ll get to realize the importance of search engine
optimization for your online business. Search engine optimization,
or SEO, is a vital approach to have your website figure prominently
in search engine result pages for relevant queries. 80% of the
traffic you will be able to generate for your website would come
from search engines, hence the value of tapping into the market
that the said search engines would provide.
A few months into search engine optimization and you’ll get to
realize the value of having your link appear in as many places
as possible in the World Wide Web. You website’s link would be
a convenient way of directing web users to your pages. The number
of links you have displaced all over the virtual world is reflected
through a statistic called your link popularity. The higher your
link popularity is, the better chances you’ll have of driving
more traffic for your website and succeeding with your online
business.
There are a lot of ways by which you could boost your link popularity.
A lot!
But one of the most potent strategies is the use of blogs and
RSS.
Blogs, or web logs as they are formally called, were originally
meant to serve as online journals for people to share the events
of their days and their thoughts about different matters. But
with the powerful features attributed to blogs, it was only a
matter of time before Internet marketers discovered their marketing
potentials.
Today, blogs are powerful weapons used by online businessmen
to promote their commercial websites. Let’s take a look at the
reason behind this.
- Search engines love blogs. Try to run a search about any subject,
and chances are, you’ll find blogs dominating good position
in the result pages. If you apply for a free blog account like
www.blogger.com which is owned by Google, undoubtedly the largest
search engine in the world with a 67.4% market share, you’ll
immediately see an undeniable connection that would favor your
needs if you do decide to avail of this service of theirs.
- Blogs are accessible for a lot of people. Blogs are easy to
set up and use. Additionally, updating your blog would be a
simple task as well. All you have to do is to type what you
want to share and click on a button to publish. And search engines
love regularly updated content. With blogs, you could achieve
this without having to change your source code.
- Blogs are free. Whether you decide to use a web account, like
the aforementioned www.blogger.com , or a movable type program
which you could upload on your own server under your own domain
name, like www.wordpress.com , blogs won’t require any financial
burden.
- Blogs have their own network. This interconnectivity would
allow you to reach a new audience which would get to receive
your business message.
The trick is to include your main website’s link in your blog
entries. These entries can be in the form of reviews, news items,
opinions and the likes. Instantly, you’d have a high ranking website
promoting a link to your main website, and this would provide
a big boost on the volume of traffic for the latter.
Additionally, blogs can also generate RSS feeds from the entries
therein.
RSS stands for Real Simple Syndication. It’s slowly becoming
the industry standard for message conveyance. By 2010, it is expected
that 90% of Internet users would be relying on RSS for their online
communication needs. Currently, RSS 2.0 technology is being used
to deliver highly compressed audio and video files. This means
that you could include the same for your website without alienating
users with slower connections.
RSS is a great marketing tool. When your visitors would subscribe
to your mailing list, you could send them RSS feeds instead. Such
would be delivered straight to their desktop, in real time, hence
eliminating the possibility of your message being filtered as
spam.
Also, RSS feeds can be displayed on your website, or websites,
in real time as well. This means that your website, or websites,
would be fed with ever-changing content, hence, increasing their
page rank for every relevant search engine query.
With all these facts, it’s no wonder why blogs and RSS are hailed
as the greatest innovations in Internet marketing, the recent
years considered. They are two of the most efficient ways of catapulting
your online business to the next level, as they could most certainly
boost the number of visitors that grace your website, and consequently,
the number of sales you’ll be able to close.
Debra Simpson, Magic In Words,
has been in the publishing industry for over 20 years. She works
with small business owners to add "stickiness" to their
website, and create passive income by creating digital, downloadable
products. Visit Magic In Words
and see how you can make your site more "sticky." |
