| Website promotion is
a vital area in internet marketing that you should learn to master
immediately. Your website is your HQ on the web, and as such,
should be made prominent at the soonest possible time. The more
people who would know about your website, the more visitors you
would have.
Increased web site traffic would mean more potential sales and
an expanded customer base. Here are a ten useful ways to increase
the volume of traffic of your site:
- Get Your Own Domain Name.
People will never forget catchy domain names. Getting your own
domain name will provide familiarity and recall. Be sure to
choose a short and easy to remember domain name that is appropriate
to your business.
- Upload New, Original and Useful Content.
Blatant ads such as banners and pop-ups only irritate visitors.
Give them information they can't find anywhere else, and give
it to them for free. Always think benefits when posting a new
article or feature. Thinking of ways to get your visitor what
they want will establish respect and more importantly trust.
- Submit Your Site to Search Engines.
Search engines bring more than 75% of traffic to most web sites.
Search engine submissions means serious work. This involves
search engine positioning and meta tag placements. It doesn’t
end there because you need to test this with a number of search
engine tools. This process involves constant monitoring of website
competitors, and continuous editing of pages.
- Pay For Top Spots.
The best way to get website traffic without trying too hard
would be through paid advertisements. These advertisements would
be posted on prime locations or banners of websites. Popular
websites like leading newspapers and search engines would provide
immediate recognition and visibility to their customers. Of
course this entails some substantial advertising budget, but
it is a good recourse for those who could afford it.
- Form an Online Community.
An online community can be a message board, email groups, discussion
list, and even a chat forum. Actively participate in these on-line
groups by posting answers to other people’s questions and post
appropriate information. Be visible and include your signature
at the end of your postings. Maximize these special interest
groups because people in online communities get involved easily
and are ready to communicate with others.
- Start Your Own Mailing List.
It is the best way to keep in touch with your prospects and
your customers. This is the best way to build the credibility
needed to close a sale to your target market.
- Start an E-Zine for Your Website.
An E-zine is an extension of your site, but this will highlight
new information and features of your site. People will be reminded
of your website as they read each issue. If they find they issue
interesting or worth sharing, they can easily and instantly
pass this on to the people within their network.
- Submit Articles.
Write your own article and submit it to e-zines, websites and
magazines that accept article submissions. Be sure to include
your business and contact information and website address in
the resource box.
- Exchange Ads.
Create ads that will promote your business and website. Submit
this to e-zines or other websites in exchange for free ad space
in your own electronic publication. Your presence to other site
or publications is very important in getting the increased traffic
that you want. This is usually facilitated with either simple
links or flashy banners.
- Update Your Website.
Your website should always be up and running. It is to your
advantage if you maintain your website with new articles and
updated features. Maintain a clean layout and check for broken
links, images and pages. If they always find what they want
and need, they will surely be coming back each time. Additionally,
search engine spiders love a site with changing content!
Debra Simpson, Magic In Words,
has been in the publishing industry for over 20 years. She works
with small business owners to add "stickiness" to their
website, and create passive income by creating digital, downloadable
products. Visit Magic In Words
and see how you can make your site more "sticky." |