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For all the seeming "intelligence" displayed by its
system, Google is still a machine. This means that its every process
is determined by an algorithm that, once cracked, is susceptible
to exploitation.
Googles's current algorithm (emphasis on "current,"
more on that later) decides the ranking of an indexed page based
on the latter’s keyword density, quality of content and the number
of links that refer visitors to your site. In recent years, people
have tried to manipulate page content, but eventually, every mechanical
program that was invented to generate, rotate and fabricate content
ended up as utter to moderate failures.
Links, on the other hand, are easier to machinate. There have
been some proven methods that were designed by webmasters the
world over. These linking strategies have been able to generate
more visitors for the site as well as a higher ranking in search
queries. Currently (again, emphasis on "currently"),
these techniques have yet to fail.
Here’s a rundown of these powerful linking strategies:
- The trick is in acquiring inbound links from sites that rank
higher than yours. The three strategies included in this area
will help you be able to do such:
- Find a well-visited forum. Enroll in a membership, then
start posting. Your signature box should include a link
to your site. Every time a visitor would view a thread where
you posted, your link would be displayed prominently.
- Find a well-visited free articles site. Write an article,
and submit it to their database. Include a link to your
website in the allotted resource box. Every time a visitor
would search for a topic relevant to your article, your
work will appear. Every time a visitor will read your work,
your link would be displayed prominently as well.
- Do the suggestion above. But explicitly allow your readers
to distribute your article for as long as they retain the
resource box. This is tantamount to making your article
viral, meaning, it has the potential of garnering more inbound
links at an exponential rate.
- Look for a site that is related to yours. Send the webmaster
a testimonial about his products, if he is selling any, or about
the content of his site. As is usually the case, the webmaster
won’t be able to resist publishing your testimonial, and as
courtesy, would add a link to your site.
- Look for high traffic sites that sell products. Write reviews
about them and post the same to your site or blog. Send the
webmasters a link to you reviews, and they’ll feel a moral obligation
to thank you with a link. This uses the same principle as the
previous strategy.
- You could also try reciprocal linking, that is, publishing
another site'’s link in exchange for that site publishing yours.
Do not do this often, however, as search engines frown on a
large quantity of "ping-pong" visitor exchanges.
- There are many free directory listings and free advertising
sites out there which would provide for easy one-way links.
Subscribe to as many of these as you could find.
- Once your Page Rank (PR) increases, you could start trying
link membership sites. These are networks that require a token
fee for access to many websites that would allow your links
to be displayed.
- Publish quality content. If you populate your site with definitive
and original information, you might not have to look for links
anymore, as webmasters would be knocking at your door asking
if they could link their pages to your site.
Now, we did mention the word "currently" during the
earlier parts of this article. This is because Google has recently
patented a link history tracking system that might enable it to
spoil the party for some of these linking strategies.
But that should be a tale for another day, or a topic for another
article to be more precise.
As of now, these linking strategies work and they work well.
So you might as well capitalize on them as much as possible!
Debra Simpson, Magic In Words,
has been in the publishing industry for over 20 years. She works
with small business owners to add "stickiness" to their
website, and create passive income by creating digital, downloadable
products. Visit Magic In Words
and see how you can make your site more "sticky." |