| One way to think of
podcasting is that information you are interested in is delivered
to you, without the stuff you don't want.
Another a third way to think of podcasting is a targeted audio
program for businesses to add value to their customers and prospects,
and for organizations to pass information on to their users.
Essentially, podcasting allows you to select the things you'd
like to listen to download to your computer or portable audio
device, and listen to them when you want to.
What is the advantage of a podcast over other types of broadcasting?
Podcasts assimilate radio, portable CD players, and satellite
radio, into one convenient format, and allow new uses not previously
available. So what is it that you can listen to? What kinds of
podcasting are available? The answer to those questions is this:
everything you can possibly imagine! You will be amazed at the
volume and variety of podcasts out there and the possibilities
that exist.
Who can podcast? 
- Individuals will podcast if they have something to
say to the world. Opinions, rants, and artistic offerings are
all fair game in podcasting. However, if you are a coach, educator,
trainer, or speaker, podcasting offers you a way to create a
downloadable product you can sell from your website. You have
a ready-made market waiting for your information. All you need
to do is create the content!
- Businesses will podcast to maintain their name in the
marketplace, offer information on products or strategies, and
position themselves as the expert in their industry. Consulting
and service businesses benefit from giving podcasts away to
their visitors and clients. Podcasts offer your website a "sticky"
factor, encouraging visitors to come back often for future podcasts.
- Organizations like churches and nonprofits will podcast
to keep people up to date with what's going on, providing news,
seminars and speeches, meeting transcriptions, etc.
Podcasting formats are as varied as the types of podcasts available.
Some podcasts are like monologues where one person simply shares
their ideas into a microphone for the listener to hear. Other
podcasts are a dialogue between two or more people and may or
may not follow format. Some podcasts are unscripted while others
seem to be very scripted. Podcasting contain music, interviews,
and while audio podcasts are quite popular now, audio/video podcasts
are slowly gaining popularity as well.
When you're ready to podcast, Magic In Words will be here. We
are ready to assist you, whether you need us to create the podcasts,
or you'd us to consult on your project. Just contact
us when you are ready!
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